Songwriter & hip-hop artist J.Shaw’s new rap "23’s" has created "The Message" in a real setting with the perfect set of lyrics addressing the violence created by Jordan shoes. Inspired by mind-boggling stories around the popularity of Jordans & the crimes they cause,J.Shaw has created this music video giving a rhythmic voice to these crimes & silently protesting it.
Michael Jordan is the epitome of success, perseverance, mobility, status, & inspiration.
His shoes have become an enduring staple of basketball culture & have evolved into a fashion all their own. The Jumpman insignia is so ubiquitous that its presence is hardly noticed, and is simply expected to adorn the apparel of the world’s greatest athletes. Yet the shoe’s success has not been void of controversy, as the fabric of the Air Jordan campaign has been stained by continuous violence. This is exactly what songwriter J.Shaw has portrayed in his new single "23’s".
Unfortunately, many people today do not have their own unique sense of style & always want to follow trends. The terms “dead stock” & “hypebeast” may not mean much to the average person, but to a “sneakerhead”, these words are a part of everyday vocabulary. “Sneakerhead” is an American colloquialism for a person who collects rare, limited, or exclusive shoes, which they refer to as “kicks”. Usually the collection includes many shoes from the Jordan brand. “Sneakerheads” have a vast knowledge about not only the shoes in their closets, but also all shoes being bought & sold. These collectors frequent many sneaker releases in which people have to line up for or win raffles in order to make a purchase. Since many of these sneaker releases are sometimes in limited quantity, the events often involve violence. One of the most popular brands that causes violence are Jordans which are produced by Nike. This is terrible how people end up losing their lives over sneaker releases. Something has to be done to stop the violence over such material items. And rapperJ.Shaw’s contribution of a song entirely dedicated against violence over Jordans is a step in this direction.
People line up for hours to get retro Air Jordan sneakers (crazy, huh?). Did you know that just about every Saturday a new pair of Jordans come out? Did you also know that people have been killed over these shoes that will be released again soon?
It’s kind of crazy. People sleep outside in the FREEZING cold just to get these shoes. In fact, fans sit outside for days together for the Jordans. It‘s a worldwide trend. But so are the robberies & violence. Sometimes, people are robbed, hurt, or even killed just because someone wants their pair of sneakers. For example, a pair of Jordans came out on 12.21.2012 & a 22-year-old man in Texas was shot over his. That is insane. There have been increasing numbers of fights & even riots over these sneakers. But once, a boy got robbed of his Jordans & what he said was he was much happier to be safe.
There are sneaker collectors that have been robbed for their shoes when they went to meet somebody to sell them. Some were even robbed at gunpoint. In recent news stories, both the accused & the victims in Air Jordan thefts have been teens. Some people buy them to make a profit. A lot of sneaker collectors resell their shoes. For example, these shoes typically cost $130 to $150, but some sneaker collectors have purchased & sold them for more than $400. There are Jordans that are being sold for more than $4,000!
There have been immense numbers of contests over the years giving out Jordans in sweepstakes & via bids on eBay. This is the spotlight of all events giving equal opportunity to all of the Jordan fans. But in the end what has to happen cannot be avoided. The number of crimes rise tremendously during the time of the contest.
Many adults do not understand why teens do all this (camp-outs, robberies, & violence) over a pair of shoes that will come out again soon. Many adults believe that no one deserves to die over a pair of sneakers. They don’t believe that doing life in prison is worth shoes. Hip-hop artist J.Shaw’s new rap says exactly. It’s just sad that people will do whatever it takes to get their hands on a pair of shoes. Violence over shoes is not right & NEVER will be. There is no need to hurt someone over a pair of shoes. It’s ridiculous. Why would you sit in prison for years over a pair of shoes? They’re just leather, rubber, & strings.
You can give the music video to rapper, songwriter, & hip-hop artist J.Shaw’s new single, "23’s (The Message)", a watch here.